Off Brand cereal remains the standard for discounted nirvana.
Frosted oat flakes and chocolate puffs perform their ingredients as nomenclature,
Eliminating employment for classic trademarked spokes-cartoons to sell the love.
Instead mid level shelf placement,
Hosts a moment for the consumer to negotiate brand recognition and price,
To void their thoughts in imitation
“Top shelf” Vantage
Without a life meter to distinguish the jump off point
Leaping from Heaven includes death
Whereas crawling up from Hell
Provides the (presumed) opposite.
Eating cold cereal in silence
Emits the same crunchy cacophony,
Regardless of what’s inside the consumer’s mouth.
…what’s in a name.